Glowed Soirée
An Evening of Elegance and Radiance
On the 1st of December, 2023, Munich became the epicenter of beauty and glamour as Glowed, the innovative beauty brand I founded, hosted an exclusive event at the Roomers Hotel. The Glowed Soirée, themed "Radiance," promised a night filled with glamour and shining moments. As the founder, Diana Buergin, my vision was to create an event that not only celebrated beauty but also emphasized the importance of inner radiance.
Guests included a curated list of beauty influencers and celebrities like Mark & Aaron Keller, who were invited to immerse themselves in the world of Glowed. The event was not just about showcasing our products but about creating an experience that resonated with our philosophy: beauty that glows from within.
A Hands-On Experience with Glazed Beauty
One of the highlights of the evening was the DIY Glaze Kitchen, where guests could engage hands-on with sustainable beauty practices. They had the opportunity to fillet Aloe Vera, mix their own scrubs, create flower-based masks, and concoct recipes that symbolize our ‘glow inside out’ philosophy. This interactive session was designed to connect our guests with the essence of natural beauty and to emphasize the significance of nurturing one’s inner self.
The aim was to demonstrate that at Glowed, we believe in beauty routines that are not only skin deep but also enhance one's internal wellness. These personalized beauty pick-ups were a hit among the attendees, who appreciated the unique experience of creating something tailored to their skin and soul.
The Evening’s Musical Highlight: Mark and Aaron Keller
The night was further illuminated by the surprise performance from Mark and Aaron Keller. Their festive Christmas serenade was the perfect addition to the evening, blending the joy of the holiday season with the warmth and intimacy of the Soirée. Their performance was not only entertaining but also resonated with the festive spirit and the essence of our brand – bringing joy and radiance to every occasion.
The Kellers’ performance symbolized the fusion of tradition and modernity, much like our brand ethos at Glowed. It was an expression of how timeless beauty and contemporary practices can create harmony and a sense of well-being.
Discovering the Philosophy of Glowed
The Glowed Soirée was more than just a glamorous night; it was an opportunity to delve into what Glowed stands for. Our unique philosophy – promoting beauty that shines from within and the ‘Radiance Routines of Tomorrow’ – was at the heart of the event.
We wanted our guests to leave not just with a memory of an enjoyable evening, but with a deeper understanding of how self-love and inner beauty are intertwined. The Soirée was a testament to our commitment to not just external beauty products but also to routines that enhance inner glow and well-being.
As the evening drew to a close, I, Diana Buergin, felt a profound sense of accomplishment. The Glowed Soirée had successfully brought together like-minded individuals to celebrate a shared vision of beauty and wellness. It was a night where every moment shone brightly, a reflection of our brand's essence and a preview of the radiant future we are crafting at Glowed.
Discover more about our journey and products at www.glowed.me.
For press inquiries, please contact: presse@glowed.me